[Client] VIVANT
[Role] Art Direction | Graphic Design
VIVANT is an innovative wine tasting experience platform, aiming to educate about organic/biodynamic wines. The Tasting Kits are designed to allow wine enthusiasts and novice users to build their tasting skills and discover more about the wine world. The online platform offers interactive Live experiences, led by expert wine advisors. This new brand requested a deep creative thinking regarding art direction and integrated marketing strategy, followed by a clean media production across all digital mediums.
After writing official brand guidelines and teaching the different departments how to use it, the creative team focused on producing qualitative visuals for the different teams: Product team (website page content, broadcasting packages, e-commerce visuals), Marketing team (email journeys, social media posts, Google ads, press invitations and releases documentation), Sales team (technical sheets and personal sales tools), HR team (newcomers SWAG and items for corporate event), Leadership team (Internal presentation templates and training). The production sustained pace opened the doors for scaling methods and template systems design.
Product display fully created digitally for each product pages, online ads, and social media. Each tasting kit comes with a family of experiences and a proper branding. Photoshop templates were created to oil the wheels of assets production
Wine tasting sessions announcement covers: Design of 40 session logos, image retouching and branding application
Dynamic Youtube thumbnails: Color code for each type of online experience, total of 50 experiences
Social Media Canva templates for VIVANT.ECO instagram account and Wine advisor's personal account
Google Slides template for internal presentations
Media production for employees' socials personal accounts - FB, LK, TW banners, brand profile picture
Corporate goodies: Water bottle and T-shirt
