[Client] VIVANT
[Role] Packaging Design | Art Direction | Product Management | Graphic Design
[Collaborators] Creative Director, Product management: Karlos Moore | Project management: Aline Urban | Design Agency: MAD Agency | Graphic Designer: Matteo Rizzi
VIVANT is an innovative wine experience platform, aiming to educate about organic/biodynamic wines. The Tasting kits, available on the platform, are designed to allow wine enthusiasts and novice users to build their tasting skills and discover more about the wine world. After producing the classic white Tasting Kit, the brand decided to launch another packaging and 2 new offers, supporting its sustainability and accessibility values. The customer could now order a lighter, made in Europe packaging, and could choose to receive a Mini Tasting Kit of 3 tubes he/she could bring anywhere in a purse.
The project's brief requested a smaller packaging, made of sustainable material, cheaper to produce, easier to ship in France after Covid crisis, and available at a low MOQ. The project timeline was restrained to 4 months, which included research, development, vendors sourcing and procurement, stress tests, and graphic embellishing.
Photography credits @Guillaume Ombreux
Packaging concepts researches by MAD Agency: 3-tubes, 6-tubes and adaptable shipper to be able to send many product combinations.
Prototyping archives: Tearing tape opening system and honeycomb cardboard naked sides.
