[Client] Château de Pommard
[Role] Editorial Design | Art Direction | Print Production
Château de Pommard is the biggest private vineyard in Burgundy. The magazine request came from Trade, Sales and Retail teams as a paper and digital tool to announce the new "Route des Grands Crus" 2019 vintages. After listing client's requirements, print production implied art direction and photoshoot management, collaboration with artists (painted wine regions map) and page layout. The team prototyped different versions to get the perfect size, material and printing techniques. The final call was made on a luxury Singer binding and thick 100% recycled paper from FEDRIGONI.
This project depended upon new vendors sourcing, procurement and liaison about creative and technical requirements end-to-end.
