[Client] VIVANT
[Role] Art Direction | Set-Design | Photoshoot Coordination | Casting Director
[Collaborators] Photographer: Guillaume Ombreux | Cameraman: Gael Faivre | Makeup artist: Sabine Leib
[Models] Patricia Peracini, Gael Nicolas, Charles Bonnay, Astrid Desrosiers, Clémence Boccara, Florent Delachance
VIVANT is an innovative wine tasting experience platform, aiming to educate about organic/biodynamic wines. The Tasting Kits are designed to allow wine enthusiasts and novice users to build their tasting skills and discover more about the wine world. The online platform offers interactive live experiences, led by expert wine advisors. The brand offers 3 new subscription offers called "Clubs V", to receive new tasting products every quarter:
- the "Kit Club", a mix of 3 Tasting Kits
- the "Bottle Club", a set of 6 sustainable wine bottles each quarter
- the "Premium Bottle Club", a refined selection of 6 high-end sustainable wine bottles
Each Club targeting a different audience, the brief requested to imagine various ambiance, scenes, and model selections. After creating the moodboards and shot lists, selecting the talents, briefing the freelancers and models, scouting the shooting location, and art directing on-set, I was in charge of photo selection and post-production. This very last-minute project implied budget and fast media production challenges. The final goal was to provide enough material to Marketing, Product and Sales teams for the official launch.
Instagram posts and stories using the ClubsV campaign photos
