[Client] Cerruti 1881
[Role] Art Direction Assistant | Production Management
[Collaborators] Production: Indicible & Solennel | Photographer: Flora Mathieu | Producers, Art Directors: Christophe M. Szegedi, James dean Fischer, Jean-Jacques Mel Evouna | Directors: Christophe M. Szegedi, James dean Fischer | Music: James dean Fischer, Jean-Jacques Mel Evouna | Montage: James dean Fischer | Photography director, Editor: Bryan Mudiaki | Production Director: Pierre Fontès
[Glam team] Fashion director & Stylist: Dorothée Evouna | Hairstylist: Taily Saphir | Makeup artist: Ninnog Kerebel | Makeup artist et manicurist: Soline Lefevbre | Assistant stylists: Louge Loubaki, Sarah Agricole
[Models] Chimelle Thomas, Camille Alba, Jiang Yuyang, Cyril Heder, James dean Fischer
Cerruti is a Parisian fashion house with deep Italian roots. The historical men fashion brand recently started to target women as well, and launched its new Spring-Summer 2023 Accessories line. Cerruti envisioned a more modern and urban campaign to push its products on social medias toward a younger audience. This new collection aims to break the fashion conventions and to spread through emancipation and freedom. Directors of this shooting recruited models-dancers, to get the perfect balance between a classic editorial photoshoot and an innovative approach to the art of movement.
The talented photographer on this project offered to test different camera techniques to create interesting image layering and blurring effects – a poetic work between classic and unpredictable photography. The final delivery included a 30 sec. video, a few reels and a range of reflex and analogue photos.
"I want men and women more free in their elegance, more elegant in their freedom." said Il Signor Nino. A collection made to move for an urban citizen who prefers style to trends. When fluidity and proportion match together.
Instagram posts and stories on @cerruti1881 account
