[Creative consultant leading consistently your brand DNA online and offline, dealing with your project from A to Z.]

Carla Lanfranchini is a French designer and art director, specialized in Graphic design, Packaging and Brand identity. Located in Lyon, Paris, and working worldwide. As an inventive and dedicated professional, your brand image is her top priority. She devises the best visual strategy for the well-being and growth of your business, through impactful, creative, and refined integrated marketing designs.

In 2019, she graduated from STRATE: SCHOOL OF DESIGN and GRENOBLE BUSINESS SCHOOL with a double Master's degree in Product Design and Digital Marketing. She joined Château de Pommard & VIVANT in 2020 to lead the graphic, print/packaging and art direction. As a team manager and lead designer, she became familiar with Luxury and Wines & Spirits inner workings. Since 2022, she works as a freelance designer for clients from various fields: luxury, wines & spirits, watchmaking, craftsmanship, automotive, real estate, investment funds, music events, e-sport, non-profit, etc.

[Areas of Expertise]              Art Direction   |   Graphic Design   |   Media Production   |   Editorial Design   |   Packaging Design   |   Print Production   |   Motion Design   |   3D Product Design   |   Identity and Branding Design
[WORK] 

Cofounder Version watches
(Paris, France)
2023-Now

Freelance Designer-Art Director
(Lyon, France)
2022-2023

Design Team Manager
Château de Pommard / VIVANT
(Paris, France)
2021-2022

Lead Designer
Château de Pommard / VIVANT
(Paris, France)
2020-2021

Visual Merchandising Designer
Dom Pérignon (Moët & Chandon)
(Paris, France)
2019

3D Designer
Elitis Conseil
(Paris, France)
2018

Industrial Product Designer
Suppanen Studio
(Helsinki, Finland)
2016


[EDUCATION]

Industrial Product Design (Master)
Strate, School of Design 
(Sèvres, France)
2013-2019 

Digital Marketing (Program Grande Ecole)
GEM Grenoble Business School 
(Grenoble, France)
2016-2018


[TECHNICAL SKILLS]

Photoshop, InDesign, Illustrator, After Effects, Lightroom, Premiere, Rhinoceros 3D, Keyshot, Figma

Print Production, Project management, Team management

Emotional Intelligence, Synthesizing of abstract ideas into concrete design implications
[RECOGNITION]

Laureate
Citadelle Design Competition - Spirits label
2019

Public+Jury choice prizes
Women Open Lab Prisma Media Creathon
(Paris, France) 2019

Public choice prize
L’Oréal Luxe Design day - Digital-first retail
(Paris, France)
2019

2nd prize
Silver Awards - Silver economy
(Paris, France)
2018

Design Hack - Parkinson disease
living lab cLLAPS ICM
(Paris, France)
2018

2nd prize
Design Thinking Academy
HEC x STRATE x 42
(School 42, Paris, France)
2017

2nd prize
Ideas Awards - Coworking spaces
(Design Biennial of Saint-Étienne, France)
2016


[SUMMITS, EDUCATIONAL PROGRAM]​​​​​​​

WSET Level 2 in Wines certification
École V (Paris, France)
2021

INSIDE LVMH certification
Fundamentals of luxury and its key challenges
2021

Agile at Work: Planning with Agile User Stories
Emotional Intelligence Training
LinkedIn Learning
2021

French delegation
Ship for World Youth - 32nd edition
Tokyo, Japan+Mexico City, Mexico
2020

French delegation
World Design Summit - 1st edition
(Montreal, Canada)
2017
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