[Client] Château de Pommard
[Role] Art Direction | Set-Design | Photoshoot Coordination | Graphic Design
[Collaborators] Photographer: Guillaume Ombreux | Cameraman: Jeanne Alexandre | Production coordinator: Suzanna Mozikyan
[Models] Daphné Delarue, Charles Bonnay, Julie-Agathe Roussey
Château de Pommard is the biggest private vineyard in Burgundy. One of its main recurrent vintage launch of the year happens during Spring time. The Famille Carabello-Baum releases a range of red and white merchant wines from all over the Burgundy region. In 2022, the Château came with its largest wine choice ever offered: a total of 9 different villages in Côte de Beaune and Côte de Nuit. This campaign is called "La Route des Grands Crus" (The Grands Crus Road) since it portrays each village where the grape is originated from.
Art direction played a big part of this campaign, as a real stylistic distinction between villages needed to be done. After creating the moodboards and shot lists, briefing the freelancers, scouting the villages, and art directing on-set, I was in charge of photo selection, post-production and campaign logo design. The final goal was to provide enough communication material for the quarter, to increase traffic on the e-commerce website and drive more wine sales and visits at the Château.
Instagram feed using photos of the different villages and wine collections
Email header showcasing the main campaign visual and the campaign logo
