[Client] VIVANT
[Role] Packaging Design | Editorial Design | Print Production
VIVANT is an innovative wine experience platform, aiming to educate about organic/biodynamic wines. The Tasting kits available on the platform are designed to allow wine enthusiasts and novice users to build their tasting skills and discover more about the wine world. The online platform offers interactive live experiences, led by expert wine advisors. This new brand requested a deep creative thinking regarding art direction and integrated marketing strategy, followed by a refined print production.
The Tasting Kit available on VIVANT.ECO always came with an associated online wine experience, but also a beautiful luxury printed set. We developed a range of qualitative printed cards, envelopes and maps to enhance the user's experience to the fullest while tasting. This project included vendor sourcing, material/techniques sourcing, and graphic design. We also implemented an innovative on-demand in-house printing process, allowing significant cost savings and production agility.
Photography credits @Christophe Flemin
The cards and maps showcased in the Kit were designed to enhance the user's experience to the fullest while tasting. Customer Care, Sales, and Marketing teams could use those items to customize each shipping according to the client's status.
Printed assets design for big shipping packages and small Tasting Kits, showcasing the VIVANT storytelling and the Experience envelop (gathering the Experience card with beautiful imagery, connection instructions and QR code card, Thank you handwritten note, and wine region map associated to the Experience)
