[Client] Château de Pommard
[Role] Art Direction | Graphic Design
Château de Pommard is the biggest private vineyard in Burgundy. Each year, the domain produces less than 1,800 "Simone cuvée" bottles, its rarest pinot noir blend, available on allocation only. The Château donates 10% of the annual profits from the Simone cuvée to women-led causes, through the Simone Awards organisation. The release of this wine is also considered as the first Château de Pommard campaign of the year.
The team produced a range of digital communication assets and templates to give the brand some consistency through a unique visual identity. The creative concept of this 2022 campaign focused on the symbol of the Simone cuvée - the pink ribbon - reproduced virtually using 3D rendering.
The production sustained pace opened the doors for scaling methods and template systems design.
Official Simone Awards 2022 visuals
Social Media Canva templates for the @chateaudepommard Instagram account
