[Client] IRON HANDS CAPITAL
[Role] UI Design | Graphic Design
[Collaborators] Romane Hupel: Brand Designer, Graphic Designer | Marion Fernandez: UX/UI designer | Annaik Barbé: IRON HANDS CAPITAL Communication Owner
IRON HANDS CAPITAL is an independent private equity firm focused exclusively on Advanced and Deep Technologies. The company aims to clearly showcase its activities, vision and investment strategies, though an interactive and organized website. Investment funding being a complex business, the real challenge was to efficiently dispose the dense information the client wanted to deliver. The wireframing step was the most important, since the structure of each page would determine how much content the user could digest. The readability of the website rests upon an interactive and evolving summary banner that acts like an access map and sticks at the top of the user's page at all time.
The client, Romane, Marion and I worked hand in hand to create the best user experience possible. We designed a range of icons and intuitive diagrams to translate the innovative IHC vision: technologies that serve wisdom, excellence, and resilience. The web design process went from diagram tree till final desktop web designs and web guidelines. The team worked on mobile page responsiveness directly with devs.
Photo credits @Unsplash @Michel Barbé
Before/After page UI: all pages follow the same structure and blocs
Photography selection and icon design by Romane Hupel
Ranges of custom-made diagrams to illustrate IHC private equity investment specific process
