[Client] VIVANT
[Role] Brand design | Art Direction | Graphic Design
VIVANT.ECO is an innovative wine tasting experience platform, aiming to educate about organic/biodynamic wines. This online platform is designed to allow wine enthusiasts and novice users to build their tasting skills and discover more about the wine world, though interactive live experiences, led by expert wine advisors. The user can easily choose the experiences that suit his goals the best by following the different Experience categories: ESSENTIALS to learn the basics of vine-growing, grape varieties and blends, FOOD & WINE to discover the world of pairing and its nuances through interactive tastings, SPOTLIGHTS to get to know more about one producer in particular.
This organization by category requested intense art direction and creative branding, followed by a proper media production across all digital mediums. The production sustained pace opened the doors for scaling methods and template systems design, to reach the marketing department's communication objectives.
ESSENTIALS category broadcasting sample
Online VIVANT.ECO experience announcement, also used as YouTube thumbnail for rebroadcast
SPOTLIGHTS broadcast: Range of chapter opening visuals
Instagram story templates to promote broadcasted show categories: ESSENTIALS, FOOD & WINE, SPOTLIGHTS
