[Client] Château de Pommard
[Role] Art Direction | Set-Design | Photoshoot Coordination | Graphic Design
[Collaborators] Photographer: Guillaume Ombreux | Cameraman: Jeanne Alexandre | Production coordinator: Suzanna Mozikyan
Château de Pommard is the biggest private vineyard in Burgundy. One of its main recurrent vintage launch of the year happens during Summer. The Château releases a range of Burgundian Pinot Noir wines. In 2022, the Château decided to honor its winemaking teams and their organic wine growing methods.
Art direction for this campaign aimed to establish a real distinction between the 7 Pinot Noir. Each one had a specific visual set-up and identity designed in collaboration with the Wine advisors, who were able to assess the wines and describe their particular tasting notes.
After creating the moodboards and shot lists, briefing the freelancers, scouting the Château areas, and art directing on-set, I was in charge of photo selection, post-production and campaign logo design. The final goal was to provide enough communication material for the quarter, to increase traffic on the e-commerce website and drive more wine sales and visits to the Château.
Instagram feed using the Summer campaign delivery
Website page using the campaign visuals, and email redirecting banner showcasing campaign visual and logo
Website page using the campaign visuals, and email redirecting banner showcasing campaign visual and logo
