[Client] Le Thé Malouin
[Role] Brand design | Graphic Design
Le Thé Malouin is a young brand founded by couple of French entrepreneurs. After renovating a traditional "Malouinière" - a typical XVII-century house in Saint-Malo city, Brittany, France - they decide to cultivate tea leaves in the beautiful garden of the domain. They become the first ever tea growers in the city. After the basic market and audience studies, the client and I worked together to create a story: to ascertain brand positioning and redefine the brand's story. Le Thé Malouin is proud of its roots and its regional heritage. The brand is pushing limits of Tea industry by innovating on unexplored grounds. It offers something never before seen; the first Malouin Tea.
The end-result of this collaboration is a luxurious, tho impertinent brand, though an elegant typographical logo that goes beyond certain luxury graphic codes.
Photo credits @Jessica Delp @Anatoly Najmitenko
Le Thé Malouin margins guidelines
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