[Client] Château de Pommard
[Role] Editorial Design | Art Direction | Print Production
Château de Pommard is the biggest private vineyard in Burgundy. Trade, Sales and Retail teams uses the editorial catalog as a paper and digital tool to announce the new vintages. This new edition showcases the new 2020 "Clos Marey-Monge" wines and the associated campaign. After listing client's requirements, print production implied art direction and photoshoot management, collaboration with artists (painted wine regions map) and page layout. The team prototyped different versions to get the perfect size, material and printing techniques. The final call was made on a luxury Singer binding and thick 100% recycled paper.
This project depended upon new vendors sourcing, procurement and liaison about creative and technical requirements end-to-end.
